Chapter 66 Interactivity Big Banners feature a motion sensor projector that allows club goers to manipulate the Big Banner, play with a brand’s creative and discover the brand with just the motion of their hands. Chapter 66 Interactivity is intended as a compliment to a Big Banner dominance campaign. A limited number of interactive banners will rotate between select, key venues in major markets throughout the duration of the campaign.
The LAB was created as a catalyst to maximize the impact of a dominant media Big Banner campaign.
During the development of our Big Banner structure, we took into account future creative applications for the structure.
Our Big Banner structure can support 1000 pounds of material and parts that could be the impetus for an instant buzz campaign.